I knew Richard (never call him Dick) Viguerie years ago when I was in the junk mail business. He was a simple broker of mailing lists consisting of conservative donors to various causes over the years. One of his employees told me once that Viguerie had exclaimed early-on that he had found a political hotbed of data that would someday help sway history. He was right. Using his names to fight what he considered the mainstream media then, Republicans were able to reach individuals that supported conservative causes and win elections. In my early days of junk mail, fund raising, as it was called then, was looked on as a step child and Viguerie was just another philanthropic data broker trying to make a living.
Richard began to put all those right-wing mailing lists together in a database that grew gradually in the beginning and then, once the GOP discovered the gold mine that Viguerie was creating, got on the band wagon while at the same time making the man very rich. Viguerie was one of the earliest in junk mail to discover just how valuable personal data could be in targeting the right household. Things like age, income, job description, where you lived as only a few. By using several of these selection factors, you could determine how much a person would give, when was the best time to reach them and how many times you could come back asking for more money.
But now he is taking on the mainstream Republican Party similar to how the Tea Party has reacted to House Speaker John Boehner and his gang of misfits. He claims their Presidential strategy is “insanity” and calls the GOP “the Party of Stupid.” Rave on Richard and take the Grand Old Party down with you in 2016. Hey, 2014 was not a win for Republicans, rather a vote for change when no other choice was available. And Mr. Viguerie, who do you think Fox News supports, liberals? No matter that a majority of what they spew out is without fact, they are a huge voice in the media world. Did you forget them?
The conservative guru whines over Jim Lehrer’s handling of the 2012 Presidential debates as if Mitt Romney would have been a debating challenger for Barack Obama under any circumstances. Viguerie has a new book out I will not help promote, thus, this new found publicity. It is noteworthy that a big promoter of the book is Jenny Beth Martin, co-founder and president of Tea Party Patriots. Now that does it for me and the millions of progressive thinking Americans who want this kind of political garbage placed in the landfill. With a brief spurt of fame Richard (not Dick) Viguerie will go back to fund raising obscurity.